A product category designed to meet the vision needs of people aged 30–40. Particularly suitable for those who frequently use digital and mobile devices and are beginning to experience near-vision discomfort for the first time.

Digital lenses designed for eyes of clients aged 30–40, whose eyes are active and frequently switch between offline and online environments. They may begin to experience eye fatigue or discomfort by the end of the day. The lenses incorporate ZEISS SmartView 2.0 technology, based on research into modern lifestyles, visual habits, and age-related vision needs.

ZEISS Digital SmartLife lenses feature a hybrid design, meaning that the clear and soft-focus zones are balanced. As a result, transitions to the soft-focus areas are smooth, providing a wide field of vision at all distances and in all directions.

This allows the user to quickly adapt and enjoy comfortable, clear vision at any distance and in all directions.