{"id":27,"date":"2025-10-01T12:53:41","date_gmt":"2025-10-01T12:53:41","guid":{"rendered":"http:\/\/gd.gurudistribution.eu\/index.php\/about\/"},"modified":"2025-11-27T11:50:37","modified_gmt":"2025-11-27T09:50:37","slug":"parmums","status":"publish","type":"page","link":"https:\/\/gurudistribution.eu\/en\/parmums\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
What is Guru Distribution?<\/h5>

Guru Distribution is the official representative of optometry, vision care, and specialized eyewear brands in the Baltic States. We combine world-class technology, trusted brands, and local support to help optical stores, clinics, and professionals provide modern solutions for every client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
What do we do?

<\/span><\/h5>

\u2022 Optometry technologies and equipment \u2013 diagnostics, refraction, lens edging, and other solutions,<\/p>

\u2022 Eyeglass lenses and vision solutions \u2013 a wide portfolio of eyeglass lenses with high-quality standards,<\/p>

\u2022 Sports and lifestyle eyewear and helmets \u2013 solutions for an active lifestyle and protection,<\/p>

\u2022 Occupational eye protection \u2013 safety glasses tailored to individual needs, including prescription options,<\/p>

\u2022 Sustainable frames and children\u2019s collections \u2013 innovative materials, design, and safety for the younger generations,<\/p>

\u2022 We believe that every partner and every client is unique. That\u2019s why Guru Distribution offers not only products but also consultations, training, and individually tailored solutions that help achieve the best results in practice and business.<\/p>

Regions we operate in<\/h5>

Latvia, Lithuania, and Estonia.<\/p>

\u00a0<\/h5>
Represented brands<\/h5>

ZEISS \u2022 Visionix (Luneau Technology) \u2022 Boll\u00e9 \u2022 Boll\u00e9 Safety \u2022 Spy+ \u2022 C\u00e9b\u00e9 \u2022 Serengeti \u2022\u00a0GVO Optics (BFLEX, NANOVISTA, VERSPORT).<\/p>

\u00a0<\/h5>
Industries and clients<\/h5>
  • Optical stores, clinics, optometrists, and ophthalmologists,<\/li>
  • industrial safety and tactical environments,<\/li>
  • sports and outdoor activity communities.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t
    VISION<\/h5>\nTo become the leading partner in the Baltics for digital optometry solutions by fostering market education, sustainable collaborations, and a high-value platform for the development of Visionix and other brands.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t
    MISION<\/h5>\nTo provide accessible, accurate, and innovative vision testing solutions across the Baltics, helping optometry specialists diagnose more effectively and improve people\u2019s vision, while strengthening professional service and trust.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t
    GOALS<\/h5>\nTo make vision care in the Baltics more accessible, accurate, and efficient \u2013 from diagnostics to a complete solution for the patient. We focus on sustainable results and long-term partnerships.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Kas ir Guru Distribution? Guru Distribution ir ofici\u0101lais optometrijas, redzes apr\u016bpes un specializ\u0113to bri\u013c\u013cu z\u012bmolu\u00a0p\u0101rst\u0101vis Baltijas valst\u012bs. M\u0113s apvienojam pasaules l\u012bme\u0146a\u00a0 tehnolo\u0123ijas, uzticamus\u00a0z\u012bmolus un viet\u0113jo atbalstu, lai pal\u012bdz\u0113tu optikas saloniem, kl\u012bnik\u0101m un profesion\u0101\u013ciem\u00a0sniegt m\u016bsdien\u012bgus risin\u0101jumus katram klientam. Ko m\u0113s dar\u0101m? \u2022 Optometrijas tehnolo\u0123ijas un iek\u0101rtas \u2013 diagnostika, refrakcija, sl\u012bp\u0113\u0161ana un citi\u00a0risin\u0101jumi, \u2022 Bri\u013c\u013cu l\u0113cas un […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-27","page","type-page","status-publish","hentry"],"yoast_head":"\nPAR MUMS - Guru Distribution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gurudistribution.eu\/en\/parmums\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PAR MUMS - Guru Distribution\" \/>\n<meta property=\"og:description\" content=\"Kas ir Guru Distribution? Guru Distribution ir ofici\u0101lais optometrijas, redzes apr\u016bpes un specializ\u0113to bri\u013c\u013cu z\u012bmolu\u00a0p\u0101rst\u0101vis Baltijas valst\u012bs. M\u0113s apvienojam pasaules l\u012bme\u0146a\u00a0 tehnolo\u0123ijas, uzticamus\u00a0z\u012bmolus un viet\u0113jo atbalstu, lai pal\u012bdz\u0113tu optikas saloniem, kl\u012bnik\u0101m un profesion\u0101\u013ciem\u00a0sniegt m\u016bsdien\u012bgus risin\u0101jumus katram klientam. Ko m\u0113s dar\u0101m? \u2022 Optometrijas tehnolo\u0123ijas un iek\u0101rtas \u2013 diagnostika, refrakcija, sl\u012bp\u0113\u0161ana un citi\u00a0risin\u0101jumi, \u2022 Bri\u013c\u013cu l\u0113cas un […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gurudistribution.eu\/en\/parmums\/\" \/>\n<meta property=\"og:site_name\" content=\"Guru Distribution\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gurudistribution\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T09:50:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gurudistribution.eu\/wp-content\/uploads\/2025\/10\/vizija.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"141\" \/>\n\t<meta property=\"og:image:height\" content=\"141\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gurudistribution.eu\\\/parmums\\\/\",\"url\":\"https:\\\/\\\/gurudistribution.eu\\\/parmums\\\/\",\"name\":\"PAR MUMS - Guru Distribution\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gurudistribution.eu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gurudistribution.eu\\\/parmums\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gurudistribution.eu\\\/parmums\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gurudistribution.eu\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/vizija.jpg\",\"datePublished\":\"2025-10-01T12:53:41+00:00\",\"dateModified\":\"2025-11-27T09:50:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gurudistribution.eu\\\/parmums\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gurudistribution.eu\\\/parmums\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gurudistribution.eu\\\/parmums\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gurudistribution.eu\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/vizija.jpg\",\"contentUrl\":\"https:\\\/\\\/gurudistribution.eu\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/vizija.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gurudistribution.eu\\\/parmums\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gurudistribution.eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PAR MUMS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gurudistribution.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/gurudistribution.eu\\\/en\\\/\",\"name\":\"Guru Distribution\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/gurudistribution.eu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gurudistribution.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gurudistribution.eu\\\/en\\\/#organization\",\"name\":\"Guru Distribution\",\"url\":\"https:\\\/\\\/gurudistribution.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gurudistribution.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gurudistribution.eu\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/guru_logo_full_large-scaled-2-e1759335026600.jpg\",\"contentUrl\":\"https:\\\/\\\/gurudistribution.eu\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/guru_logo_full_large-scaled-2-e1759335026600.jpg\",\"width\":1694,\"height\":503,\"caption\":\"Guru Distribution\"},\"image\":{\"@id\":\"https:\\\/\\\/gurudistribution.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gurudistribution\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/guru-distribution-linkedin\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PAR MUMS - Guru Distribution","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gurudistribution.eu\/en\/parmums\/","og_locale":"en_US","og_type":"article","og_title":"PAR MUMS - Guru Distribution","og_description":"Kas ir Guru Distribution? Guru Distribution ir ofici\u0101lais optometrijas, redzes apr\u016bpes un specializ\u0113to bri\u013c\u013cu z\u012bmolu\u00a0p\u0101rst\u0101vis Baltijas valst\u012bs. M\u0113s apvienojam pasaules l\u012bme\u0146a\u00a0 tehnolo\u0123ijas, uzticamus\u00a0z\u012bmolus un viet\u0113jo atbalstu, lai pal\u012bdz\u0113tu optikas saloniem, kl\u012bnik\u0101m un profesion\u0101\u013ciem\u00a0sniegt m\u016bsdien\u012bgus risin\u0101jumus katram klientam. Ko m\u0113s dar\u0101m? \u2022 Optometrijas tehnolo\u0123ijas un iek\u0101rtas \u2013 diagnostika, refrakcija, sl\u012bp\u0113\u0161ana un citi\u00a0risin\u0101jumi, \u2022 Bri\u013c\u013cu l\u0113cas un […]","og_url":"https:\/\/gurudistribution.eu\/en\/parmums\/","og_site_name":"Guru Distribution","article_publisher":"https:\/\/www.facebook.com\/gurudistribution","article_modified_time":"2025-11-27T09:50:37+00:00","og_image":[{"width":141,"height":141,"url":"https:\/\/gurudistribution.eu\/wp-content\/uploads\/2025\/10\/vizija.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gurudistribution.eu\/parmums\/","url":"https:\/\/gurudistribution.eu\/parmums\/","name":"PAR MUMS - Guru Distribution","isPartOf":{"@id":"https:\/\/gurudistribution.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gurudistribution.eu\/parmums\/#primaryimage"},"image":{"@id":"https:\/\/gurudistribution.eu\/parmums\/#primaryimage"},"thumbnailUrl":"https:\/\/gurudistribution.eu\/wp-content\/uploads\/2025\/10\/vizija.jpg","datePublished":"2025-10-01T12:53:41+00:00","dateModified":"2025-11-27T09:50:37+00:00","breadcrumb":{"@id":"https:\/\/gurudistribution.eu\/parmums\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gurudistribution.eu\/parmums\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gurudistribution.eu\/parmums\/#primaryimage","url":"https:\/\/gurudistribution.eu\/wp-content\/uploads\/2025\/10\/vizija.jpg","contentUrl":"https:\/\/gurudistribution.eu\/wp-content\/uploads\/2025\/10\/vizija.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/gurudistribution.eu\/parmums\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gurudistribution.eu\/"},{"@type":"ListItem","position":2,"name":"PAR MUMS"}]},{"@type":"WebSite","@id":"https:\/\/gurudistribution.eu\/en\/#website","url":"https:\/\/gurudistribution.eu\/en\/","name":"Guru Distribution","description":"","publisher":{"@id":"https:\/\/gurudistribution.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gurudistribution.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gurudistribution.eu\/en\/#organization","name":"Guru Distribution","url":"https:\/\/gurudistribution.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gurudistribution.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gurudistribution.eu\/wp-content\/uploads\/2025\/10\/guru_logo_full_large-scaled-2-e1759335026600.jpg","contentUrl":"https:\/\/gurudistribution.eu\/wp-content\/uploads\/2025\/10\/guru_logo_full_large-scaled-2-e1759335026600.jpg","width":1694,"height":503,"caption":"Guru Distribution"},"image":{"@id":"https:\/\/gurudistribution.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gurudistribution","https:\/\/www.linkedin.com\/company\/guru-distribution-linkedin\/"]}]}},"_links":{"self":[{"href":"https:\/\/gurudistribution.eu\/en\/wp-json\/wp\/v2\/pages\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gurudistribution.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gurudistribution.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gurudistribution.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gurudistribution.eu\/en\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":99,"href":"https:\/\/gurudistribution.eu\/en\/wp-json\/wp\/v2\/pages\/27\/revisions"}],"predecessor-version":[{"id":2581,"href":"https:\/\/gurudistribution.eu\/en\/wp-json\/wp\/v2\/pages\/27\/revisions\/2581"}],"wp:attachment":[{"href":"https:\/\/gurudistribution.eu\/en\/wp-json\/wp\/v2\/media?parent=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}