SPY Optic is an American eyewear and sunglasses brand founded in 1994 in California, USA. It was shaped by the spirit of active lifestyles and extreme sports culture — motocross, snowboarding, surfing, and the pursuit of freedom. SPY has always stood for boldness, individuality, and the ability to see the world differently.

SPY Optic offers a wide range of sunglasses, optical eyewear, and sports goggles. Their products combine bold design with advanced technologies such as Happy Lens™, which enhances visual quality and positively affects overall well-being by filtering light waves in a way that helps the eyes see more clearly and the mind feel better.

The brand’s products stand out for their high-quality materials, comfort, durability, and a unique style that blends athletic energy with everyday design. SPY has always been closely connected with creative individuals, athletes, and those who choose not to follow the traditional path.

Philosophy

SPY’s philosophy is based on the idea of “seeing the world differently” — with joy, energy, and the courage to move at your own rhythm. Their attitude is perfectly expressed by the slogan “Happy disrespect for the norm,” which represents a joyful nonconformity with everyday norms.

The brand encourages people to be free, to see the positive, to create, and to explore. Its mission is to inspire individuals to live actively, with an open view of the world and joy in what they do.