ABOUT US

What is Guru Distribution?

Guru Distribution is the official representative of optometry, vision care, and specialized eyewear brands in the Baltic States. We combine world-class technology, trusted brands, and local support to help optical stores, clinics, and professionals provide modern solutions for every client.

What do we do?

• Optometry technologies and equipment – diagnostics, refraction, lens edging, and other solutions,

• Eyeglass lenses and vision solutions – a wide portfolio of eyeglass lenses with high-quality standards,

• Sports and lifestyle eyewear and helmets – solutions for an active lifestyle and protection,

• Occupational eye protection – safety glasses tailored to individual needs, including prescription options,

• Sustainable frames and children’s collections – innovative materials, design, and safety for the younger generations,

• We believe that every partner and every client is unique. That’s why Guru Distribution offers not only products but also consultations, training, and individually tailored solutions that help achieve the best results in practice and business.

Regions we operate in

Latvia, Lithuania, and Estonia.

 
Represented brands

ZEISS • Visionix (Luneau Technology) • Bollé • Bollé Safety • Spy+ • Cébé • Serengeti • GVO Optics (BFLEX, NANOVISTA, VERSPORT).

 
Industries and clients
  • Optical stores, clinics, optometrists, and ophthalmologists,
  • industrial safety and tactical environments,
  • sports and outdoor activity communities.
VISION
To become the leading partner in the Baltics for digital optometry solutions by fostering market education, sustainable collaborations, and a high-value platform for the development of Visionix and other brands.
MISION
To provide accessible, accurate, and innovative vision testing solutions across the Baltics, helping optometry specialists diagnose more effectively and improve people’s vision, while strengthening professional service and trust.
GOALS
To make vision care in the Baltics more accessible, accurate, and efficient – from diagnostics to a complete solution for the patient. We focus on sustainable results and long-term partnerships.